Creating a sustainable relationship within your community and building your reputation is our priority. Using our trade and media connections, we put an emphasis on the quality of the audience and publication above the quantity.
We build databases of target outlets, editors and journalists tailored to you and leverage our relationships in the media world to secure compelling narratives around your brand to ensure you have the visibility you deserve.
We define, support and execute your media-buying strategy through both legacy and the most innovative, buzzy publications.
We create opportunities for partnerships, sample distribution and creative mailers with a cultural touch point as part of a long-term strategy to put your products directly into the hands of influencers.
A native of Denver, Colorado Joseph Weaver has over two decades of restaurant experience. Weaver moved to San Francisco in 2011, where has spent time in some of the city's most exciting restaurants; recently 3-Michelin Starred Quince and Saison. During his time on the dining room floor amidst some of the industry’s most impressive artists, Joseph began to cut his teeth as a photographer. Strolling the restaurant before and during service he documented the the culinary craft.
Joseph then progressed into professional editorial photography within the restaurant industry. Informed by the creativity and intensity of the restaurants where he trained, he developed a documentary style rather than staged food photography. Ongoing training on the product, ferments and instruments of the kitchen provided him a first-hand understanding of their use which shapes his images. This deep understanding of the culinary craft allows Weaver to capture special, one of a kind moments beyond just beautiful images.
As a way to connect his passion for food and beverage with a career as a photographer, he also spends his time traveling and dining, documenting his experiences. Joseph has photographed for restaurants around the globe for which he has been published in Food & Wine, Vogue, Esquire, Forbes, The New York Times and others.
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We needed to create a brand message and voice for Christophe Baron’s five wineries: Horsepower Vineyards, Cayuse, Hors Catégorie Vineyards, No Girls Wines, and Champagne Christophe Baron. OMvino rebranded Baron’s portfolio as Bionic Wines in homage to his alias "The Bionic Frog" and to his commitment to closed-circle, biodynamic farming. Our PR strategy was to introduce the Bionic Wines family to a new generation of consumers who hadn't discovered his wait-listed productions and to develop key messaging to communicate Baron's heritage in winemaking while positioning Bionic Wines as leader in the premium segment. Results: Over 10 media hits in the first three months of PR campaign, including two cover stories and direct connections, tastings and calls with journalists at top publications, including Food and Wine and Decanter
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When Handley’s founding winemaker Milla Handley passed unexpectedly this time last year due to Covid, her daughter Lulu became the new matriarch of the winery, continuing Milla’s legacy of farming the land in step with nature and crafting delicious wines true to the rugged Mendocino terroir. OMvino PR's strategy was divided into several key topics: memorializing Milla one year after she passed, the Handley legacy, and national events that could highlight the Handley wines, such as Fathers and Mother Day, Chardonnay Day and Rosé Day. Results: Over 12 press hits in the first 6 months of the outreaches, including Forbes, Robb Report, and Medium.
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