Public Relations in a few words...
DELIVER the right message to the right person
the quality of the audience above the quantity
ENGAGE your community in a sustainable way
We do not pay the journalist to write about your product! We earn it by persuading our external or internal audiences via unpaid methods. We convince your target through media channels, promote your values & support your achievement.
Why use PR?
To shape your image and your reputation through the media channels so you can create customer loyalty
PR is about creating a narrative, shaping your brand image by telling a tale. From your data, PR professionals create content and deliver it to your target.
PR is not an exact science - it is very hard to quantify.
Measure how many articles were written by journalists
Estimate how many people read them
calculate if it increases your sales or your customer's loyalty
PR is a constant work in progress