Image by Irene Kredenets

CASE STUDIES

MARKETING

Kristova Family Partner

Strategy

OMvino implemented the first-ever west coast Bulgarian Wine Ambassador, who visited Bulgaria to assist with the buildout of the wine portfolio and pitched investment involvement to partner wineries to raise funds for a broad marketing plan in California. The success of this provided a full-service marketing campaign for brand development, social media management, account outreach & sales coordination, PR, events, and trade-focused educational seminars.

Marketing 

KFP Logo.png

Challenge

The west coast's first importer of small production and environmentally responsible wines of Bulgaria desired to break out in the American market with a sommelier-lead marketing campaign and ambassador program to help establish the wines and the region into the modern wine market.

Results
Numerous restaurants including Michelin Starred with highly regarded wine programs have integrated Bulgarian wines into their beverage programs. 
Partnerships with various wine club retail continued to drive sales, and Bulgarian wine gained the attention of numerous wine writers, journalists, sommeliers, and wine buyers. Social media management continued to push the visibility of these efforts, and the company experience was never seen before growth in a multitude of accounts.

 

KEY TAKEAWAYS

OMvino implemented the first-ever west coast Bulgarian Wine Ambassador, who visited Bulgaria to assist with the buildout of the wine portfolio and pitched investment involvement to partner wineries to raise funds for a broad marketing plan in California.

 

Strategy

OMvino developed all primary branding assets, and created a comprehensive strategy for marketing, business development, & events. Marketing implementation included paid ad management, influencer campaigns, management & content creation for blogs, Instagram, Facebook, YouTube, & email marketing. Business development tasks included building pitch decks, pitching to investors, financial planning, organization of corporate partnerships, revenue share deals, and gifting programs. Strategic event placements included creating corporate event partnerships (such as Silicon Valley Bank, Bank of the West, Salesforce, etc.) & exhibiting the technology in the format of "Blind Tasting Happy Hours" at various business to increase brand traction and sales

Brand Development

Palate Club.png

Challenge

Palate Club aims to be the #1 online wine buying & digital taste solution, with a unique sommelier-developed IP, and algorithm for tracking user tastes & building customized shipments based on palate compatibility.

Results

  • ​​Increase in website traffic, lead conversion, & blog viewing/following.
     

  • Palate Club’s customer base has grown 50% in the past twelve months. 
     

  • Active app subscribers went from 0-250, with 7,500 new customer profiles & an increase of 30% month after month in recurring revenue.
     

  • All Social Media current engagement is currently at 5k+ from inception
     

  • Investor outreach initiatives secured $900,000 in investments for Seed Round funding.
     

  • National expansion partnerships acquired and launching in 2020

KEY TAKEAWAYS

Palate Club’s customer base has grown 50% in
the past twelve months.

Strategy

Full management of their social media, with numerous weekly posts of original content, as well as strategic and expansive user engagement, influencer campaigns, and social advertising on Facebook and Instagram.

Social Media

kostabrowne.jpg

Challenge

A high profile brand, Kosta Browne wished to generate social media growth and traction, establish corporate partnerships, and develop, promote, and execute creative events to drive wine industry & press awareness.

Results

  • Social Media followers increased organically from 3,600-13,000

  • Product placements in high-level accounts increased significantly, with 25-100 new mailing list member sign-ups per event (average value of $450 per sign up)

  • The Chef Series Dinner Series consistently sold out with an average attendee count of 50 guests at $800-$1,000 per ticket

 

KEY TAKEAWAYS

The 2019 & 2018 New Vintage Launch events sold-out hours after the tickets were released.

Strategy

OMvino strategized their first-ever social media marketing plan, paid ads & continues to assist in event production, product giveaways, influencer marketing, & event promotion.

PR

tor2.png

Challenge

A small winery emerging as a cult classic, Tor sought to stand out amidst the sea of premium California wine, as well as yearned to tell an articulate story of the vineyards & cuvées. They further desired an increase in wine club sign-ups and overall sales.

Results

  • Tor's social media followers increased organically from 500-1,500 in six months.

  • The 2019 & 2018 New Vintage Launch events sold-out hours after the tickets were released.

  • The TOR wine club is now at full capacity with a growing waitlist.
     

KEY TAKEAWAYS

The 2019 & 2018 New Vintage Launch events sold-out hours after the tickets were released.

 

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Contact

Tel: (707) 641-2960
E-mail: info@omvino.com