Insights | OMvino

Latest, hottest, craziest news about the industry

Is Wine Cool? Exploring the Cool Factor of Wine

Wine, once considered the epitome of sophistication and status, seems to be losing its coolness in comparison to spirits and beer. From a decline in consumption to a shift in societal values, various factors contribute to this perception. Let's delve into the "coolitude" of wine and explore why it might be losing its allure and what can be done to revive its appeal.

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AI: The Creative Sidekick or the Future Mixologist?

Picture this: a conference titled "Marketing, graphic design, cocktails… can AI do it all?" It was like the Oscars of the tech-meets-creativity world, but with fewer sequins and more geek-chic glasses.

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5 Tips to Make Your Wine Shine on Social Media During the Holiday Season

The holiday season is a golden opportunity for wine brands to raise their glasses and toast to increased visibility on social media. With countless consumers seeking the perfect wine to complement their festive celebrations, standing out in the digital crowd is crucial.

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Navigating the End-of-Year Holidays with Media: 5 Essential PR Tips from OMvino

As the end-of-year holidays approach, it's crucial for brands to fine-tune their PR strategies to make the most of this festive season. 6 months in advance is not too early to start prepping! At OMvino, we believe that crafting a well-structured and captivating media approach can help your brand shine amid the holiday hustle and bustle. Here are five top PR advice to help you effectively prepare and navigate the festive period with the media!

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The Harvest Season is Here: Capture Exciting Content for Your Followers!

The harvest season is upon us, and it's the perfect time to create captivating content for your followers. We've got some helpful tips on how to capture stunning shots using your smartphone.

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Introducing Threads: The Text-Based App to Stay Connected

Meta has recently launched Threads, a new app aiming to compete with Twitter. Threads is a text-based platform that encourages engaging conversations. Wondering if you should jump on board? Here are some key points to consider:

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Metaverse, NFTs and Wine Tasting - the future is now!

It’s the future, but it’s already there, the metaverse will soon be everywhere. Wineries are seeing opportunities for experiential marketing here to visit the vineyards, meet the winemakers and build a community around it, where people can interact about something they share together.

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Where to eat and drink in San Francisco for Pride 2022

The San Francisco Pride Parade is happening Sunday, June 26th this year! You know this “post-covid” (we use that term very lightly) event is going to be completely over the top and last all weekend long so here is a fabulous list of LGBTQ+ friendly eateries and drinkeries in SF that will keep the party going!

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April Showers Brings…. Late Season Snow to Washington State.

What does this unexpected snow mean for Washington’s thriving wine industry?

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Industry Supporting Industry

We at ŌMvino are always looking for ways to give back to the industry that has empowered us in so many ways.

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Standing In Solidarity

At ŌMvino are always looking for ways to raise the voices of those in the industry.

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Navigating Dante's Inferno

Currently, the west coast is engulfed in flames, which means it's smokier than dinner at Chef Francis Mallman's house.

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Introducing Shift Drinks: the new monthly digital event!

OMvino reinforces community engagement with a brand new monthly digital event called “Shift Drinks”.

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OMvino is keeping hospitality open while the doors are closed

All-veteran hospitality team turned to strategic & creative marketing to provide new opportunities to a growing industry that’s facing new challenges.

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Tips: How to go Instagram Live and Upload Videos to IGTV

As digital events are becoming more and more popular during times where meeting physically tends to be complicated, we wanted to give you some quick advice on how to master your Instagram Live and IGTV.

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Tips: How to do Public Relations

Public Relations in a few words...

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How is COVID-19 changing the 2020 harvest? Lytle-Barnett case study

After having a successful harvest in the early part of September, the sparkling wine producer Lytle-Barnett based in the Eola-Amity Hills, has been lucky enough to avoid the fire and smoke.

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What is ŌMvino's Affiliate Sommelier Program?

Keeping the hospitality community thriving during these uncertain times is ŌMvino’s daily mission.

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How can we use hospitality to respond to the election results?

As children we were told, ‘it doesn’t matter if you win or lose, it’s how you play the game.’ As adults, we know that is simply not true.

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Making it Through to 2021

Well, the year is almost over, and if you are reading this, we hope you are surviving, thriving, growing, and figuring out how to refine your hustle every day.

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DTC sales growth as a response to COVID19

With many restaurant sales channels having gone nearly dry following the advent of COVID-19, many wineries are looking to fill these lost sales via their DTC channel.

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The Return of the “Three Martini Lunch”

What exactly is the “Three Martini Lunch”? The Three Martini Lunch is a holdover from the Mad Men era of American business that, at least from a drinking standpoint, has mostly gone the way of the dodo.

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Restaurant Lessons from 2020; looking to the future

The pandemic has affected few business sectors more intensely than the service industry.

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How Family Wineries Handle Succession

Megan Hughes is so proud to be a second-generation winemaker that she put it in her email signature. Her father, Rob Griffin, known for his award-winning dry Sangiovese rosé, is the longest-tenured winemaker in Washington State.

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How to Pair Wine with Cheesy Snacks, According to the Pros

Humans have tried to harness the power of cheese in shelf-stable, bite-size form for more than a century. Case in point, Cheez-Its, which permanently altered the snack-space continuum when its makers merged cheese and cracker into a single entity back in the 1920s.

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18 Exciting Wine Bars in San Francisco

For some, the words “wine bar” still conjure cliché lounges from the ’90s, when buttery Chardonnays were the drink of the day. But a new generation has paved the way for a diverse selection of varietals, styles, and environments in which to enjoy them. Now, San Francisco wine bars come in a wild array of shapes and sizes to suit every mood. Wander into a lush wine bar-slash-plant shop, dance the night away under a shimmering disco ball, or take a trip to Spain without leaving the Mission. Here are 18 exciting places to drink wine in San Francisco right now.

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15 Sonoma Wineries to Visit if You Love Zinfandel

These wineries offer a great introduction to Sonoma County’s superb zins.

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6 Wine Industry Trends to Watch in 2023

In the coming year, the wine world will respond to climate change and generational shifts

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An easy New Year's drinking resolution: Shop for wine locally

Many of you may have made virtuous pledges as you embark on this year — to exercise more, to save more money, to be better about composting. No doubt, drinking less alcohol is a popular (and worthy!) resolution, especially this month. Estimates vary, but according to consumer-behavior analyst Veylinx, about 46% of Americans are attempting to reduce their alcohol consumption right now.

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How Horses Help To Create World-Class Wines At Horsepower Vineyards In WA

In the Washington State wine industry many people refer to Christophe Baron as the ‘Crazy Frenchman.’ Who else would buy of field of stones that no one else wanted and plant a vineyard on it? Who else would employ massive-muscled work horses to till the soil in the vineyards? But…. who else would become so successful that his distinctive biodynamic world-class wines typically sell out in the first 3 weeks of release each year?

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The 25 Best Rosé Wines of 2022 - VINEPAIR

The rosé craze is so well established in the United States by now that no one can argue against its credentials as more than just a summer tipple — for large waves of the drinking public, pink wine is a year-round staple. But May continues to mark an important moment on the rosé calendar: the point at which the majority of the most recent Northern Hemisphere bottlings are available on the American market.

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11 Stellar Sparkling Wines Perfect for Popping This New Year’s Eve

This trove of great sparklers from around the globe is reason enough to celebrate this year.

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Poised for Greatness: Tasting The Evolution of Anderson Valley

Given all the fuss that has been made about Pinot Noir in the post-Sideways era, you would think that Mendocino’s Anderson Valley might have eked out a bit more mindshare in the brains of wine lovers, along with the attention being given to other sources of great Pinot right now, such as Santa Barbara, the Sonoma Coast, and the Santa Cruz Mountains.

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Elizabeth Bourcier, New Resident Vigneronne At Bionic Wines, Says ‘It’s An Exciting Time For Women In Wine’

Since 2017, winemaker Elizabeth Bourcier has earned multiple 100-point scores for Bionic Wines in the Walla Walla Valley of Washington state—quietly working in collaboration with founder and French vigneron, Christophe Baron. This month, Baron appointed Bourcier as resident vigneronne, and praised her contributions to Bionic Wines’ last four vintages, and over the last 14 years.

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This Vineyard Is Farmed Entirely with Horses. Here’s How—and Why

The vines are planted either 3 or 3 ½ feet apart, each set of rows the same slim width—just enough for a lumbering draft horse to get by. Horsepower Vineyards’ team starts in the early hours, bringing in the American Belgian and Percheron horses from the pasture, feeding them hay and some oats. They brush them, clean their hooves, “give them a look over, make sure nobody kicked anyone last night,” says equine and vineyard manager Joel Sokoloff.

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How Farming with Horses Makes Better Wine

As a child growing up in Champagne, Christophe Baron would ride his bike down a dirt road to visit his grandparents and pass a lush green field where a woman regularly rode a large white horse. That animal made a big impression on a small boy, and he vowed that someday, he would live and work with animals, too.

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Veganuary 2022 Coincides with Growing Flexitarian Trend

Jennifer Estevez, founder and managing partner at Consciously Planted, said consumers are demanding plant-based alternatives, pushing restaurant chains to incorporate them. “There is not a single one of the bigger well-known chains that is not working on plant-based alternatives if they have not launched them already."

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Robb Report - Bionic Wines Here’s How to Be First to Get the Newest Wine From One of Washington’s Most Coveted Winemakers

For years, a cheery yellow storefront in historic downtown Walla Walla, labeled in large letters “Cayuse,” was a source of smoldering frustration for many wine lovers and of considerable reward for others. The problem was that the charming tasting room was never open to the general public—no dropping in for a few sips of Washington’s most elusive wines. But for the patient few with the stamina to outlast the Cayuse Vineyards Waiting List (at last reckoning, that would be some eight or nine years) and land on the Customer Mailing List, the small shop welcomed them one weekend a year during Cayuse Weekend, when they could pick up their coveted allocation of Rhône-style wines that founder Christophe Baron had made the stuff of legend (and earned a few perfect 100-point scores for).

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Talk-a-Vino Bionic Wines x Double Lucky Number 8

Luck. An interesting term. Luck is extremely subjective, personable, and relative. There are many definitions of luck, starting with the cliche one “when preparation meets opportunity” – not sure how that would apply for example, in the case when the brick is accidentally falling off the roof of the building and missing your head by the quarter of an inch. Or when you win the lottery. When you miss your train and meet the love of your life – what kind of luck is that? Okay, let’s not get hung up on the research of the true meaning of “luck” as this is not the goal of this post.

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The Counter Chronicles Podcast Jennifer Estevez -- sommelier, CEO and founder of OMvino

Jennifer Estevez is the founder of Omvino, a marketing and consulting company, she founded to help wineries, restaurants, startups and others in the hospitality industry. Jennifer is a CMS advanced sommelier and was consulting for restaurants, when she...

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Wine Advisor SommCon Hosts Managing Career Uncertainty Webinar

COVID-19 has created a great deal of uncertainty in the sommelier community. Many things remain unclear such as if wine programs will be the same or if restaurants will have servers and sommeliers both working on the floor. During part two of the Managing Career Uncertainty webinar series, participants learn career-planning strategies that are useful for anyone in the wine business.

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Nation's Restaurant News Self-care isn’t selfish: How beverage professionals can foster a healthier work environment

“With many restaurants, you get razor-thin margins, overworked staff and a host of other problems, which creates an unstable environment, fiscally and emotionally, for the business and employees,” said Jen Estevez, founder and CEO of OMVino, a creative marketing and communications agency.

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Men's Journal Orange Wine Is the Unofficial Drink of Spring and Summer. Try These 5 Bottles

If you’re a casual wine drinker, you may be sleeping on orange wine. To get you up to speed, no oranges go into producing this wine. (It’s an actual question the vino experts get). Also, orange wine isn’t technically it’s own type of wine; it’s a color of wine, and its hue can range from pale yellow to copper to highlighter orange.She shares her advise for sommeliers and other wine professionals thinking about starting their own business. She emphasis importance of self-care and balance in the process.

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Paris Wine Girl Podcast Episode 06 - Jennifer Estevez

Jennifer shares her journey into wine and path into entrepreneurship by way of San Fransisco's and New York City's fine dining and wine scene. She shares her advise for sommeliers and other wine professionals thinking about starting their own business. She emphasis importance of self-care and balance in the process.

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Pinchforth Web Tara Herrick: Utilizing Virtual Events as a Marketing Tool Post-Pandemic

After speaking to Tara Herrick, we found out a lot more about how virtual events have been used in the last year, especially with food and beverage brands. Tara elaborated on these events as a marketing tool now and once the pandemic has subsided. The key is to find a way to make them exciting.

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Vinepair Podcast Episode 72: Can Palate Club Blend Algorithms and Sommelier Expertise Into a Wine Club?

Zach speaks with Jennifer Estevez, co-founder of Palate Club, about how the online wine club merges machine learning and the experience and knowledge of sommeliers into wine recommendations.

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Medium - Authority Magazine Jennifer Estevez of OMvino: From Avocation To Vocation; How I Turned My Hobby Into A Career

I wish someone had told me how building a business is like having a kid. If you are a business owner and founder, you have this whole entity that you are responsible for that takes on a life and personality of its own. It goes through awkward phases, it makes you proud, sometimes its growth is as messy as it is beautiful.

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Thrive Global Jennifer Estevez of OMvino: “I wish someone had told me how building a business is like having a kid”

As a part of our series about entrepreneurs who transformed something they did for fun into a full-time career, I had the pleasure of interviewing Jennifer Estevez, CEO and Founder of hospitality-driven marketing and communications firm OMvino.

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Medium - Authority Magazine Jennifer Estevez of OMvino: 5 Things I Wish Someone Told Me Before I Became a CEO

I wish I had known how to manage my time and energy better and make sure I put that in order first so everything else falls into place. Calendar management and personal time management go hand in hand. I still think I have room for improvement but I am constantly trying to learn how I can be better organized.

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BitBean We Spoke to Jennifer Estevez of OMvino

As a part of our series called ‘Five Things I Wish Someone Told Me Before I Became A CEO’ we had the pleasure of interviewing Jennifer Estevez, CEO and Founder of marketing and communications firm OMvino.

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Sommlight - Washington Wine Jennifer Estevez || Episode 31

Jennifer Estevez on meditatively running her business, the soothing feeling of vacuuming, full-moon vibes, and maintaining eye-contact with a tiger in India.

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Medium - Authority Magazine Jennifer Estevez of OMvino: 5 Ways That Businesses Can Help Promote The Mental Wellness Of Their Employees

At OMvino we highly recommend all employees take two full weeks off, or one month working part-time, per year, to pursue a certification or personal goal. Employees are welcome to work from anywhere, including destinations abroad.

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Martha Stewart 11 Expert-Approved Wines to Serve Along with Your Rosh Hashanah Dinner

Matt Montrose, CMS Advanced Sommelier and Chief Administration Officer at OMvino, recommends you opt for versatile, crowd-pleasing bottles.

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Blog

Latest, hottest, craziest news about the industry

Is Wine Cool? Exploring the Cool Factor of Wine

AI: The Creative Sidekick or the Future Mixologist?

5 Tips to Make Your Wine Shine on Social Media During the Holiday Season

Navigating the End-of-Year Holidays with Media: 5 Essential PR Tips from OMvino

The Harvest Season is Here: Capture Exciting Content for Your Followers!

Introducing Threads: The Text-Based App to Stay Connected

Metaverse, NFTs and Wine Tasting - the future is now!

Where to eat and drink in San Francisco for Pride 2022

April Showers Brings…. Late Season Snow to Washington State.

Industry Supporting Industry

Standing In Solidarity

Navigating Dante's Inferno

Introducing Shift Drinks: the new monthly digital event!

OMvino is keeping hospitality open while the doors are closed

Tips: How to go Instagram Live and Upload Videos to IGTV

Tips: How to do Public Relations

How is COVID-19 changing the 2020 harvest? Lytle-Barnett case study

What is ŌMvino's Affiliate Sommelier Program?

How can we use hospitality to respond to the election results?

Making it Through to 2021

DTC sales growth as a response to COVID19

The Return of the “Three Martini Lunch”

Restaurant Lessons from 2020; looking to the future

Get notified when new blog is posted!

How Family Wineries Handle Succession

How to Pair Wine with Cheesy Snacks, According to the Pros

18 Exciting Wine Bars in San Francisco

15 Sonoma Wineries to Visit if You Love Zinfandel

6 Wine Industry Trends to Watch in 2023

An easy New Year's drinking resolution: Shop for wine locally

How Horses Help To Create World-Class Wines At Horsepower Vineyards In WA

The 25 Best Rosé Wines of 2022 - VINEPAIR

11 Stellar Sparkling Wines Perfect for Popping This New Year’s Eve

Poised for Greatness: Tasting The Evolution of Anderson Valley

Elizabeth Bourcier, New Resident Vigneronne At Bionic Wines, Says ‘It’s An Exciting Time For Women In Wine’

This Vineyard Is Farmed Entirely with Horses. Here’s How—and Why

How Farming with Horses Makes Better Wine

Veganuary 2022 Coincides with Growing Flexitarian Trend

Robb Report - Bionic Wines Here’s How to Be First to Get the Newest Wine From One of Washington’s Most Coveted Winemakers

Talk-a-Vino Bionic Wines x Double Lucky Number 8

The Counter Chronicles Podcast Jennifer Estevez -- sommelier, CEO and founder of OMvino

Wine Advisor SommCon Hosts Managing Career Uncertainty Webinar

Nation's Restaurant News Self-care isn’t selfish: How beverage professionals can foster a healthier work environment

Men's Journal Orange Wine Is the Unofficial Drink of Spring and Summer. Try These 5 Bottles

Paris Wine Girl Podcast Episode 06 - Jennifer Estevez

Pinchforth Web Tara Herrick: Utilizing Virtual Events as a Marketing Tool Post-Pandemic

Vinepair Podcast Episode 72: Can Palate Club Blend Algorithms and Sommelier Expertise Into a Wine Club?

Medium - Authority Magazine Jennifer Estevez of OMvino: From Avocation To Vocation; How I Turned My Hobby Into A Career

Thrive Global Jennifer Estevez of OMvino: “I wish someone had told me how building a business is like having a kid”

Medium - Authority Magazine Jennifer Estevez of OMvino: 5 Things I Wish Someone Told Me Before I Became a CEO

BitBean We Spoke to Jennifer Estevez of OMvino

Sommlight - Washington Wine Jennifer Estevez || Episode 31

Medium - Authority Magazine Jennifer Estevez of OMvino: 5 Ways That Businesses Can Help Promote The Mental Wellness Of Their Employees

Martha Stewart 11 Expert-Approved Wines to Serve Along with Your Rosh Hashanah Dinner

Get notified when new blog is posted!

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