About Us

Jennifer Estevez

Owner & Founder

Jennifer Estevez is an entrepreneur and business advisor with years of experience in marketing, communications, food, beverage, hospitality and startups. She originally started her professional career as a sommelier, receiving her CMS Advanced Certification and sitting for her Master Sommelier Diploma. She transitioned to the world of marketing and communications by starting her own firm, OMvino, after seeing an opportunity to provide insider trade knowledge and experience to a variety of food and beverage businesses. Simultaneously, she dived into the startup world and co-founded an online wine club app called Palate Club. Recently, Jennifer decided to dovetail her veganism and wellness practices to her professional life and founded Consciously Planted a plant-base, sustainable, startup business advisory firm. Jennifer also sits on the board of a non-profit called Umano and in her spare time teaches yoga, meditation, breathwork, while also leading wellness retreats.

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Tara Herrick

Chief Marketing Officer

Tara Herrick is a CMS Certified Sommelier based in Northern California. At 18, she moved to France, where she discovered her passion for food and wine. Once returned, Tara completed her BA in Anthropology. While getting her degree, she followed her passion for wine by working at various wine-related jobs such as restaurants, a wine shop, and a winery, from running wine clubs to a by-the-glass program with over 100 wines. Tara has been with OMvino since 2018.

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Matt Montrose

Chief Executive Officer

Matt’s proven leadership, creative problem solving, and project management skills come from previous tenure as the Chief Administrative Officer at OMvino, preceded by years of experience as a Sommelier and Beverage Director for 3 Michelin Star restaurants and beyond, earning them numerous global professional accolades. Possessing certification as an Advanced Sommelier by the Court of Master Sommeliers, he is highly experienced in not only wine, but business operations, communications, project management, branding, and technology. Matt leads a dynamic team of hospitality & marketing visionaries that elevates brands and businesses to new levels of success. A native to the Bay Area, he resides in San Francisco.

Partner

Woody van Horn

Chief Operating Officer, CMS Certified Sommelier

Woody van Horn is a graduate of The Culinary Institute of America and accredited through The Court of Master Sommeliers and Cornell School of Hotel Administration and has worked at some of the best restaurants and hotels in the country, earning certifications, degrees, and recognition from the top institutions. Always on the cutting edge of tech and business integrations, Woody specializes in implementing the most up to date tools into businesses in order to deliver a faster and more efficient service. Utilizing automation, tech, and his vast experience, Woody has a keen way of creating solutions for human resources, general management, labor, and compliance.

Alice Delineau

Director of Communications & Culture

Born and raised by the ocean in Basque Country, Alice Delineau is a French press relations and digital specialist, undeniable gourmet, and world traveler. Fed by what she considers being the best terroir in France (maybe even in the world) she always had a huge interest in food and beverage. After completing her Master in Communication at UNSW Sydney, she moved to New York City in 2019, where she worked as an Event Manager at the F&B marketing agency Sopexa for a year. Living the digital nomad life, Alice is now part of the OMvino team since June 2020.

Gemma Zoë Price

Chief Communications Officer

Gemma joined OMvino in 2021 after more than 15 years working as a freelance lifestyle journalist in Japan, Australia and Asia for WSJ, Food & Wine, VOGUE, Robb Report and AD. Originally from England, she settled in San Francisco, in large part due to the Bay Area’s vibrant food and wine scene. Now, Gemma leverages her passion for storytelling and extensive international communications experience into building relationships and community to create lasting engagement for OMvino clients.

Morgan Harris, MS

Director of Branding and Marketing

Master Sommelier Morgan Harris relocated to San Francisco after ten years working on all sides of New York City's restaurant scene. Morgan's experience selling to a demanding clientele for over a decade grounds his approach to shaping narratives. He's worked with major players in the digital beverage space including Wine Folly, Vivino, Punch Drink, GuildSomm, and WineAccess. Morgan also appeared as a presenter on NBC and the Esquire Network and as a principal character in 2018's NYT nonfiction best-seller Cork Dork.

Rachel Maresca

Marketing Manager

Rachel studied creative writing at the University of San Francisco. During college she fell in love with the hospitality industry, and after college, worked as the Pastry Chef at Michelin starred restaurants such as Spruce and AL’s Place. This natural connection between her passion for the food & beverage industry as well as her academic background made her ideal for the team at OMvino. As a Social Media Specialist, she excels in creating engaging and compelling stories for OMvino clients.